The summer sales started yesterday and run until August 4. Having shopped in many countries, I can say that the French sales are the best. Since summer weather has not really started here, there is still lots of good merchandise in the stores.
The sales are regulated and here is a little more information about how that works. The dates of the sales must be clearly marked at the store, as well as the nature of the merchandise. An item can only be discounted if it has been in the store for one month or more. More items cannot be brought in during the sale. The price tags must clearly show the original price, the sale price and the percentage of the mark down. This is the only time when an item can be sold at a loss. There are 500 inspectors who work seven months of the year. They check prices before and during the sales and ensure that the merchants are following the rules. If they are not, the fines run from 1,500 € to 180,000€. Yes, 180,000€!! That must be for stores like Louis Vuitton.
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